ĭ noted the high level of activity by the label in 2011, and considered the biggest move that the label that year was its Man Up campaign, a multimedia initiative by 116 Clique which featured a studio album, full-length film, and accompanying curriculum, panel discussion, and concert tour. That November, HipHopDX published a story on the filmmaker Art Hooker, who was working on the documentary film Unashamed, which traces the rise of Reach Records and 116 Clique and their contribution to the global underground Christian hip hop movement. The label announced in July that another artist, Andy Mineo, previously known as C-Lite, had signed with the label. In the same month, Reach and its affiliate ReachLife announced that they had renewed their contracts with the distribution company Infinity Music and its parent, Central South Distribution. In April, Sho Baraka announced that he was leaving Reach Records, though he continued to tour under the label for the remainder of that year, and remained signed with Reach Booking. In January 2011, Derek Minor, then known as Pro, joined the Reach roster in a partnership deal with his own label, Reflection Music Group. Also in 2010, KB, a member of the hip hop group HGA, signed with Reach as a solo act. Sketch the Journalist, a blogger for Houston Chronicle, considered that year's Reach Records Unashamed Tour raising the bar for a traveling Christian hip hop concert. 3 on the Gospel chart with Lions and Liars. Trip Lee topped both the Gospel and Christian charts with Between Two Worlds, and Sho Baraka reached No. In 2010, Lecrae topped the Billboard Gospel, Christian, and Independent charts, and hit No. In 2009, Lecrae moved from Houston to Atlanta re-locating the Reach Records in the process, and Tedashii released his second studio album, Identity Crisis, which charted at No. 2 on the Billboard Top Christian chart while Trip Lee's 20/20 hit No. Lecrae's 2008 third studio album, Rebel, became the first Christian rap album to top Billboard Gospel chart, and reached No. Over the next five years, Reach Records released albums by 116 Clique, Lecrae, Sho Baraka, Tedashii and Trip Lee, meeting with increasing commercial success. Also in 2005, Lecrae formed the hip hop group 116 Clique with his friends Sho Baraka, Tedashii and Trip Lee, and co-founded the affiliated organization ReachLife Ministries to help minister to urban youth. In the same year that the label was formed, it released Lecrae's debut album, Real Talk, and in the following year, a more established Christian hip-hop label Cross Movement Records re-released the album, which charted at No. According to Lecrae, knowing that people emulate the musicians they hear, it made sense to develop an "urban" label with Christian values. Reach Records began in Dallas in 2004, when 25-year-old amateur rapper named Lecrae teamed up with Ben Washer, a friend he met while doing youth ministry. History Formation and early successes (2004–2010) KB and Gawvi were formerly signed to the label, and DJ Official was under the label until his death. The artists Sho Baraka, Derek Minor, Aha Gazelle, The hip-hop collective 116 operates under the label and consists primarily of the label's solo acts. In addition to Lecrae, the Reach Records roster contains artists like Tedashii, Trip Lee, Andy Mineo, 1K Phew, WHATUPRG, Wande, Hulvey, and Limoblaze. The label was founded in 2004 by Ben Washer and the hip-hop artist Lecrae. Reach Records is an American independent record label specializing in Christian hip hop.
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